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Vipshop Holdings Limited (VIPS) operates as an online discount retailer for various brands in the People's Republic of China.
It offers a range of branded discount products, including apparel for women, men, and children; fashion goods; cosmetics; home goods and other lifestyle products; footwear; sportswear and sporting goods; luxury goods; and gifts and miscellaneous products.
The company provides its branded products through its Website vipshop.com, as well as its cellular phone application.
As of December 31, 2011, it had offered diversified product offerings from over 1,900 popular domestic and international brands on its Website, including Aimer, A-life, Bossini, Disney, FOX, Harry Potter, Kappa, KUHLE, Lily, Limi, Mentholatum, Metersbonwe, MEXICAN, Ochirly and Pepsi.
As of December 31, 2011, it owned seven registered trademarks, copyrights to six software programs developed by the Company, and four registered domain names, such as vipshop.com, vipshop.com.cn, vipshop.cn and vipshop.net.
The firm reports its quarterly results on August 5th. We are hearing rumors that the firm will post strong reults and will guide higher. Shares have formed a bullish "cup & handle" adn higher share prices are expected.
52-Week Trading Range: $4.76 - $44.87
Entry Point: $42.10
Stop Loss: $39.98
Target Price: $46.30
VIPS reached our targetr of $47.58. We still believe in this stock. We believe the firm earnings report should be a good one on August 13. If you elect to stay in this stock, raise your stop loss to $46 to protect your gains.
