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Elizabeth Arden (RDEN) is a beauty products company. It engages in the manufacture, distribution, marketing, and sale of fragrances, skin care, and cosmetic products worldwide.
It offers various fragrance products for men and women, including perfume, colognes, eau de toilettes, eau de parfums, body sprays, and gift sets, as well as bath and body products, such as soaps, deodorants, body lotions, gels, creams, and dusting powders.
The company also provides skin care products comprising moisturizers, creams, lotions, and cleansers; and cosmetics, including foundations, lipsticks, mascaras, eye shadows, and powders. Its brand portfolio includes Elizabeth Arden branded lipstick, foundation, and other color cosmetics products, such as Visible Difference, Ceramide, Prevage, and Eight Hour Cream; Elizabeth Arden fragrances, including Red Door, Elizabeth Arden 5th Avenue, and Elizabeth Arden green tea; the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Ed Hardy, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, Rocawear, and True Religion; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, PS Fine Cologne, and White Shoulders.
The company sells its products primarily to department and specialty stores, mass retailers, perfumeries, boutiques, distributors, and travel retail outlets, as well as to independent fragrance, cosmetic, gift, and other stores. It also markets and sells its products through its e-commerce site at elizabetharden.com.
Shares have formed a bullish "flag", following its earnings report, and are expected to move higher out of this formation. Note that the upcoming holiday season should bode well for the firm.
We are now hearing rumors of good news for this company. One of the rumors states that this stock will be named by the leading stock advisory service as one of its "top picks." This service is widely followed by mutual funds and institutional money managers. These investors have portfolios that mimic recommendations of this service. Their naming of the stock should lead to additional demand for the shares.
52-Week Trading Range: $28.03 - $47.50
Last Trade: $46.50
Stop Loss: $44.17
Target Price: $51.40
