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Blue Apron Holdings, Inc. (APRN) operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients.
It also operates Blue Apron Market, an e-commerce market that provides cooking tools, utensils, pantry items, and other products. In addition, the company offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and supplies poultry, beef, and lamb.
It serves college graduates, young couples, families, singles, and empty nesters. The company offers its services through order selections on Website or mobile application primarily in the United States.
Blue Apron Holdings reported a Quarter December 2019 loss of $1.66 per share on revenue of $94.3 million. The consensus estimate was a loss of $1.55 per share on revenue of $98.5 million. Revenue fell 33.0% compared to the same quarter a year ago.
The food platform service should continue to follow the momentum and see an increase in revenue as more consumers are forced to stay home.
Entry point: $13.25
52-week trade range: $2.01 - $28.84
Stop/Loss: $12.59
Target Price: $14.58
APRN closed at $6.70
