Long Position on MSG @ $42.30 on 9/5/2012 (Momentum)

Bullish Cup & Handle on MSGThe Madison Square Garden Company (MSG) operates in the sports, entertainment, and media businesses primarily in the United States.

The company operates in three segments: MSG Media, MSG Entertainment, and MSG Sports.

The MSG Media segment produces, develops, and acquires content for various distribution platforms, including content originating from the company's venues. It consists of the MSG Networks and regional sports networks; and Fuse, a national television network dedicated to music. This segment also manages interactive Web sites, social networking sites, and mobile applications; and mobile, video on demand, and digital platforms.

The MSG Entertainment segment presents or hosts live entertainment events, such as concerts, family shows, performing arts, and special events, and theatrical productions, as well as creates, produces, and/or presents live productions. This segment owns the Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre, and the Forum.

The MSG Sports segment owns and operates sports franchises, including New York Knicks, New York Rangers, New York Liberty, and Connecticut Whale. This segment also promotes, produces, and/or presents an array of live sporting events, such as professional boxing, college basketball, track and field, professional bull riding, tennis, and wrestling, as well as the NFL draft.

Shares have formed a bullish "Cup and Handle" after the company reported better than expected earnings and guided higher. Prices are expected to move higher out of this formation. 

52-Week Trading Range: $21.12 - $44.75

Last Trade:  $42.30

Stop Loss:  $40.18

Price Target:  $46.53

Updates

9/26/2012 11:17:08 AM

MSG got caught in the market down draft. Our stop loss kicked in. We ploughed the proceeds into ALOG. Madisson Square Garden (MSG) remains a solid investment, however.

Position closed on 9/26/2012 at price of $40.00 with a -5.44% loss in 21 days.

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