Long Position on LL @ $38.00 on 8/29/2017 (Momentum)

Lumber Liquidators Holdings, Inc. (LL) operates as a multi-channel specialty retailer of hardwood flooring, and hardwood flooring enhancements and accessories.

The company offers hardwood species, engineered hardwood, laminates, and resilient vinyl flooring; renewable flooring, and bamboo and cork products; and a selection of flooring enhancements and accessories, including moldings, noise-reducing underlay, adhesives, and flooring tools under the Bellawood brand and Lumber Liquidators name. It also provides in-home delivery and installation services.

The company primarily serves homeowners, or to contractors on behalf of homeowners.

As of December 31, 2016, it operated 383 stores in the United States and 8 stores in Canada. The company also offers its products through its Website, catalogs, and call center. Shares have formed a bullish "flag" following the company's recent earnings report. The firm reported profit of 16 cents per share, well above the 8 cents loss expected. It had a revenue of $263.5 million, above the expected $256.1 million. 

Higher share prices are expected for this stock.

52-Weeks Trading Range: $14.02 - $39.29

Entry Point: $38.00

Stop Loss: $36.10

Target Price: $41.80

Updates

10/11/2017 9:58:06 AM

LL closed at $35.00

Position closed on 10/11/2017 at price of $35.00 with a -7.89% loss in 43 days.

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