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Wix.com Ltd. (WIX) develops and markets an Internet service that allows users to create Web content in Latin America, Europe, North America, Asia, and internationally.
It offers Web development, design, and management solutions and apps through an online platform that enables its user base of businesses, organizations, professionals, and individuals to create a digital presence.
The company'ss principal product is the Wix Editor, a drag-and-drop visual development and Website editing environment.
Its applications and value-added solutions comprise Wix App Market, an online platform that offers its users a range of software apps, which could be integrated as add-ons into its users' Websites.
In addition, the company provides WixShoutOut, which enables users to create and send customized email campaigns, such as newsletters, updates, and promotions directly from their Wix accounts.
Further, it offers WixStores that allows its users to create, design, and manage an online store through which they may sell their products online and process payments using an integrated shopping cart app; Wix Bookings, an end-to-end online appointment booking solution; WixHotels, a Website for hotels, B&Bs, and vacation rentals; WixMusic, an advanced music player solution; and Wix Restaurants that provides various solutions for restauranteurs, including Wix Restaurants menus, orders, and reservations.
Additionally, the company provides Wix Photography, a solution for photographers looking to create their portfolio and manage their business online; Wix Video that allows its customers to showcase, promote, and sell videos on their Wix Website; and customer support and services. As of December 31, 2016, it had approximately 97.3 million registered users and 2,465,160 premium subscriptions.
Shares have formed a bullish "cup and handle" and higher share prices are expcted for this stock. Note that the formation is supported by the stock's 50-day moving average. The company is scheduled to report its quarterly results on July 27th. At its last report, WIX revenue rose 50% to $92.5 million, above the $90.1M expected. The company added 208,000 paid user to 5.9 million. WIX forecast revenue of $101.5M for the current quarter, above the $100.6M expected.
52-Weeks Trading Range: $26.31 - $86.15
Entry Point: $79.00
Stop Loss: $75.00
Target Price: $86.90
WIX closed at $72.00
