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The Trade Desk, Inc. (TTD) operates a self-service cloud-based platform that enables advertising buyers to create, manage, and optimize data-driven digital advertising campaigns using their own teams in the United States and internationally.
Its platform allows clients to manage integrated advertising campaigns across various advertising formats, including display, video, audio, native, and social, as well as on various devices, such as computers, mobile devices, and connected television.
The Trade Desk is a buy-side platform providing access to all real-time bidding (RTB) inventory for display, television, video, social and mobile, among others. The media buyers using its products can run campaigns in every online media channel and report on how each channel combines to influence their customer. The company serves advertising agencies and other service providers for advertisers. Shares have formed a bullish "cup and hande" following its recent quarterly report. TTD reported fourth-quarter 2016 earnings of 24 cents per share, which beat the consensus estimate by 4 cents. Excluding stock-based compensation, non-GAAP earnings increased 17.9% from the year-ago quarter to 33 cents. Total revenue was $72.4 million, up 69.7% from the year-ago quarter, and exceeded the estimates of $62 million.
Higher share prices are expected for this stock.
52-Weeks Trading Range: $22.00 - $35.36
Entry Point: $32.51
Stop Loss: $30.80
Target Price: $35.80
TTD closed at $36.30
