Long Position on CRTO @ $40.00 on 11/16/2016 (Momentum)

Criteo S.A. (CRTO) engages in the digital performance marketing in France and internationally.

Its Criteo Engine solution includes recommendation algorithms that create and tailor advertisements to specific user interest by determining the specific products and services to include in the advertisement; prediction algorithms that predict the probability and nature of a user’s engagement with a given advertisement; and bidding engine for executing campaigns based on objectives set by the clients.

The company’s Criteo Engine solution also comprises dynamic creative optimization; software systems and processes that enable data synchronization, storage, and analysis of distributed computing infrastructure in multiple geographies; and experimentation platform, an offline/online platform to enhance the prediction abilities of its models.

In addition, it offers data assets, which collect information about the interaction of users with its advertisers’ and publishers’ digital properties; and access to advertising inventory.

Further, the company provides an integrated technology platform that includes a suite of services and software tools, such as a unified dashboard, which automates campaign execution and management tasks; and an inventory management platform that offer small-and medium-sized publishers direct access to advertisers, as well as offers consulting services. It serves companies in the online retail, classifieds, and travel industries.

Shares are in the process of forming a bullish "cup and handle" and are presently in the handle of the formation. Higher share prices are expected for this stock.

52-Weeks Trading Range: $24.23 to $47.805

Entry Point: $40.00

Stop Loss: $38.00

Target Price: $44.00

Updates

12/21/2016 3:18:02 PM

CRTO closed at $41.15

Position closed on 12/21/2016 at price of $41.15 with a 2.88% gain in 35 days.

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