Long Position on NGVC @ $21.53 on 9/4/2012 (Momentum)

Flag on NGVC

Natural Grocers by Vitamin Cottage (NGVC) is a specialty retailer of natural and organic groceries and dietary supplements.

The Company operates within the natural products retail industry. The Company offers products and brands, including a selection of natural and organic food, dietary supplements, body care products, pet care products and books.

The Company offers its customers an average of approximately 18,000 store-keeping units (SKUs) of natural and organic products per store, including an average of approximately 7,000 SKU of dietary supplements.

As of June 30, 2012, the Company operated 55 stores in 11 states, including Colorado, Idaho, Kansas, Missouri, Montana, Nebraska, New Mexico, Oklahoma, Texas, Utah and Wyoming, as well as a bulk food repackaging facility and distribution center in Colorado. Note that this is a recent IPO. Shares began trading in July and since then have formed a bullish "Flag." We expect prices to head higher from this formation. As always use a limit order.

Trading Range:  $17.20-$22.00

Last Trade: $21.53

Stop Loss:  $20.45

Target Price:  $23.68.

Updates

9/12/2012 4:53:27 PM

NGVC dropped below our stop loss on very thin volume. There it goes the old Wall Street addage "you can go broke on low volume..!!!" Sorry folks! Note that company has a P/E of 1.5. We still believe the company is a solid one and prices will rebound.

Position closed on 9/12/2012 at price of $20.45 with a -5.02% loss in 8 days.

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