Long Position on CRM @ $83.20 on 6/9/2016 (Momentum)

Bullsh Flag on CRMSalesforce.com, Inc. (CRM) provides enterprise cloud computing solutions, with a focus on customer relationship management to various businesses and industries worldwide.

It offers enterprise cloud computing applications and platform services, including Sales Cloud that enables companies to store data, monitor leads and progress, forecast opportunities, gain insights through relationship intelligence, and collaborate around sales on desktop and mobile devices.

The company also provides Service Cloud that enables companies to deliver personalized customer service and support, as well as connects their service agents with customers on various devices; and Marketing Cloud, which enables companies to plan, personalize, and optimize customer interactions.

In addition, it offers Community Cloud that enables companies to engage with groups of people by giving them access to information, applications, and experts; Analytics Cloud, an application, which enables companies to deploy sales, service, marketing, and custom analytics applications using various data source; Internet of Things Cloud that enables customers to process data, as well as build personalized actions and engage with customers in real time; and App Cloud, an application development platform for companies to deliver connected applications for various business needs.

In addition, the company provides professional services, including consulting, deployment, training, and design and integration services to facilitate the adoption of its cloud solutions, as well as offers various education service offerings ranging from introductory online courses to advanced architecture certifications. 

Shares have formd a bullish "flag" following the Company's latest quarterly report and purchase of its competitor. Salesforce.com bought Demandware Inc , whose software is used by businesses to run e-commerce websites, for about $2.8 billion.

The deal would help Salesforce open a new front as it seeks to take more market share from traditional software providers such as Oracle Corp and SAP AG. The deal is expected to increase the company's 2017 revenue by about $100 million-$120 million. Higher share prices for CRM are expected.

 

52-Weeks Trading Range: $52.60 - $84.48

Entry Point: $83.20

Stop Loss: $79.00

Target Price: $91.52

Updates

7/18/2016 12:45:40 PM

CRM closed at $81.74.

Position closed on 7/18/2016 at price of $81.74 with a -1.75% loss in 39 days.

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