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The Rubicon Project, Inc. (RUBI) engages in automating the buying and selling of advertising.
The company offers Advertising Automation Cloud, a technology platform that creates and powers a marketplace for the real time trading of digital advertising between buyers and sellers.
The Company's Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell advertising inventory; applications for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and ad networks, to buy advertising inventory, and a marketplace where such transactions are executed. This solution incorporates machine-learning algorithms, data processing, storage, analytics capabilities, and a distributed infrastructure. The Company's Advertising Automation Cloud optimizes the sale and purchase of advertising across inventory for all types of buyers and sellers and across different devices. Its solution enables buyers and sellers to transact through its automation offerings, including Orders: Guaranteed, which automates one-to-one guaranteed inventory purchases between buyers and sellers; Orders: Non-Guaranteed, which automates one-to-one non-guaranteed orders arranged directly between specific buyers and sellers on the platform; Real Time Bidding, which enables the sale and purchase of inventory on an impression-by-impression basis. Buyers are able to use the Company's platform to select individual impressions that meet the targeting criteria and sellers are able to use the Company's platform to auction inventory on an impression-by-impression basis, and Static Bidding, which enables buyers to provide static or pre-set bids, to buy targeted inventory in bulk.
Shares have formed a bullish "flag" following the Company's latest quarterly report. Rubicon’s sales nearly doubled to $249 million in 2015 compared with 2014, while profit grew to $400,000 last year from an $18.7-million loss in 2014. Higher share prices are expected for this stock.
52-Weeks Trading Range: $11.72 - $19.50
Entry Point: $17.50
Stop Loss: $16.50
Target Price: $19.20
RUBI closed at $16.26.
