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Starbucks Corporation (SBUX) operates as a roaster, marketer, and retailer of specialty coffee worldwide.
The company operates in four segments: Americas; Europe, Middle East, and Africa; China/Asia Pacific; and Channel Development.
Its stores offer coffee and tea beverages, packaged roasted whole bean and ground coffees, single-serve and ready-to-drink coffee and tea products, juices, and bottled water. The companys stores also provide fresh food and snack offerings; and various food products, such as pastries, and breakfast sandwiches and lunch items, as well as serve ware, beverage-making equipment, and accessories.
In addition, it licenses its trademarks through licensed stores, and grocery and national foodservice accounts.
The company offers its products under the Starbucks, Teavana, Tazo, Seattles Best Coffee, Evolution Fresh, La Boulange, Ethos, Starbucks VIA, Seattles Best Coffee, Frappuccino, Starbucks Doubleshot, Starbucks Refreshers, and Starbucks Discoveries Iced Café Favorites brand names.
The company reports its quarterly results on January 21. Ahead of that, shares have formed a "double bottom" around the $58 level. Also note the 200-day moving average shown in green. Higher share prices are expected for this stock.
52-Weeks Trading Range: $40.17 - $64.00
Entry Point: $58.80
Stop Loss: $55.75
Target Price: $64.70
SBUX closed at $60.68. Proceeds will be used in other stocks.
