The Rubicon Project, Inc. (RUBI) is an advertising company.
The company engages in automating the buying and selling of advertising. The company offers Advertising Automation Cloud, a technology platform that creates and powers a marketplace for the real time trading of digital advertising between buyers and sellers.
Its Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications, and other digital media properties to sell their advertising inventory; applications for buyers comprising advertisers, agencies, agency trading desks, demand side platforms, and ad networks to buy advertising inventory; and a marketplace over which such transactions are executed.
Shares have formed a bullish "cup and handle" and higher share prices are expected for this stock.
52-Weeks Trading Range: $13.08 - $20.59
Entry Point: $15.25
Stop Loss: $14.45
Target Price: $16.78
RUBI closed at $16.90.