Long Position on CAKE @ $55.75 on 9/17/2015 (Momentum)

This is not a new position. It replaces an entry into our portfolio for the (CAKE) poistion that was opened on July 28th and closed on 9/11. Closing price was erroneously entered higher than the actual exit price. This lowers the exit price and keeps our return honest!

The Cheesecake Factory Incorporated (CAKE) operates full

-service and casual dining restaurants.The company also produces cheesecakes and other baked products for foodservice operators, retailers, and distributors.

As of June 23, 2015, it operated 191 casual dining restaurants, including 179 restaurants under The Cheesecake Factory mark, 11 restaurants under the Grand Lux Cafe mark, and 1 restaurant under the RockSugar Pan Asian Kitchen mark in the United States and Puerto Rico, as well as operated 9 The Cheesecake Factory branded restaurants under licensing agreements internationally. 

Shares have formed a bullish "cup and hande" following the company's recent quarterly report. The company reported EPS of 69 cents, above the 62 cents expected.  Further, the company increased its 2015 earnings guidance for the third consecutive quarter and also increased its quarterly dividend by 21%.  Higher share prices are expected for this stock.

52-Weeks Trading Range: $42.00 - $58.10 

Entry Point: $55.75

Stop Loss: $52.95

Target Price: $61.32

Updates

9/17/2015 2:20:41 PM

Closed at $54.13.

Position closed on 9/17/2015 at price of $54.13 with a -2.91% loss in 0 days.

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