Long Position on BSFT @ $37.00 on 6/1/2015 (Momentum)

BroadSoft, Inc. (BSFT) provides software and services that enable mobile, fixed-line, and cable service providers to deliver hosted or cloud-based unified communications (UC), and other voice and multimedia services over Internet protocol (IP) based networks in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.

Its products include UC-One solutions, which enable mobile, fixed-line, and cable and converged service providers to offer businesses and other enterprises UC features and functionalities on a hosted basis.

The company’s UC-One services include HD voice and video calling, audio conferencing, IM&P, desktop sharing, and collaboration and call center services that can be accessed through desk phones, smartphones, tablets, laptops, and PCs.

It provides its enterprise and consumer communications services through BroadWorks application server software and BroadCloud software-as-a-service deployment options.

The company also offers a range of professional support services, such as pre-sales support; installation, network integration, project management, and remote upgrade services, as well as consulting services; product life-cycle services; and training services.

It sells its products directly, as well as through distribution partners comprising telecommunications equipment vendors, value-added resellers, and other distributors to telecommunication service providers. 

Shares have formed a bullish "pennant" and higher share prices are expected for this stock. 

52-Weeks Trading Range: $19.12 - $38.45

Entry Point: $37.00

Stop Loss: $34.05

Target Price: $40.70

Updates

7/13/2015 1:02:57 PM

BSFT closed at $33.75

Position closed on 7/13/2015 at price of $33.75 with a -8.78% loss in 42 days.

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