Long Position on CRM @ $72.00 on 5/8/2015 (Fundamentals)

Bullish Flag on CRMSalesforce.com, Inc. (CRM) provides enterprise cloud computing solutions, with a focus on customer relationship management to various businesses and industries worldwide.

The company offers enterprise cloud computing apps and platform services, including Sales Cloud for sales force automation, which enables companies to store data, access accurate customer and prospect information, track leads and progress, forecast opportunities, and collaborate around any sale on desktop and mobile devices; Service Cloud that enables companies to connect address customers service and support needs; and Marketing Cloud, which enables companies to map customer journeys to digital marketing interactions through email, mobile, social, Web, and connected products.

It also provides Community Cloud, a platform to engage specific group of people with access to relevant information, apps, and experts; Analytics Cloud, an app and platform to deploy sales, service, marketing, and custom analytics apps using any data source; Salesforce1 Platform, a cloud platform to build apps that manage various business processes.

In addition, the company provides professional services, including consulting, deployment, training, implementation, and integration services to facilitate the adoption of its cloud solutions. It sells and markets its services primarily through its direct sales force, as well as through global consulting firms, systems integrators, and regional partners. 

Shares have formed a bullish "flag" after Bloomberg reported that Microsoft (MSFT) is interested in purchasing the company. This morning, Microsoft denied the rumors pushing shares lower in pre-market trading. We are going to use this weakness as a buying opportunity. We believe CRM is a strong company by itself. 

 

52-Weeks Trading Range: $49.32 - $78.46

Entry Point: $72.00

Stop Loss: $68.45

Target Price: $79.15

Updates

6/10/2015 10:47:23 AM

CRM closed at $72.80 after its 30 days expired. We believe, this stock is heading higher though!

Position closed on 6/10/2015 at price of $72.80 with a 1.11% gain in 33 days.

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