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Brown Shoe Company (BWS) is a footwear company. The firm engages in the retail and wholesale of footwear.
It operates through Famous Footwear, Wholesale Operations, and Specialty Retail segments. The company provides licensed, branded, and private-label casual, dress, and athletic footwear products to women, men, and children.
It operates retail shoe stores under the Famous Footwear name that offer shoes of various brands, including Nike, Skechers, New Balance, Converse, adidas, DC, LifeStride, Reebok, Sperry, Asics, Puma, Dr. Scholls Shoes, Vans, BOC by Born, Sof Sole, Fergalicious, and Bearpaw.
The company also operates shoe stores under the Naturalizer name, which provide womens footwear, including casual, dress, sandals, and boots under the Naturalizer brand; operates retail stores under Dr. Scholls Shoes and Sam Edelman names; and sells its products through Internet retail that include Shoes.com, Famous.com, Naturalizer.com, Naturalizer.ca, and DrSchollsShoes.com, as well as ViaSpiga.com, LifeStride.com, and Ryka.com.
As of February 2, 2013, it operated 1,277 retail shoe stores in the United States, Canada, China, and Guam. In addition, the company designs, sources, and markets footwear to retail stores, such as national chains, department stores, independent retailers, mass merchandisers, online retailers, and catalogs.
Shares have formed a bullish "flag" following the company's quarterly results. Higher prices are expected for this stock.
We are now hearing rumors of good news for this company. One of the rumors states that this stock will be named by the leading stock advisory service as one of its "top picks." This service is widely followed by mutual funds and institutional money managers. These investors have portfolios that mimic recommendations of this service. Their naming of the stock should lead to additional demand for the shares.
52-Week Trading Range: $11.03 - $21.80
Entry Point: $21.45
Stop Loss: $19.95
Target Price: $23.50
BWS fell through our stop loss. The position was closed at $20.20.
