Long Position on MNST @ $138.70 on 3/25/2015 (Momentum)

Bullish Cup & Handle on MNSTMonster Beverage Corporation (MNST) develops, markets, sells, and distributes alternative beverage category beverages in the United States and internationally.

It operates in two segments, Direct Store Delivery and Warehouse.

The Direct Store Delivery segment offers carbonated energy drinks, non-carbonated dairy based coffee plus energy drinks, non-carbonated energy shakes containing proteins, carbonated energy drinks containing nitrous oxide, non-carbonated energy drinks with electrolytes, and ready-to-drink iced teas.

The Warehouse segment provides sodas, sparkling water beverages, seltzer waters, energy drinks, fruit juices, juice cocktails, aseptic juices, coconut water juices, ready-to–drink lemonades, ready-to-drink lemonade plus tea drinks, powder drink mixes, and probiotic digestive wellness powder drinks.

The company offers its products primarily under the Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, Muscle Monster, Punch Monster, Juice Monster, Hansen’s, Hansen’s Natural Cane Soda, Junior Juice, Blue Sky, Hubert’s, and Peace Tea brands. It serves full service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, drug chains, mass merchandisers, convenience chains, health food distributors, food service customers, and the military. 

Shares have formed a bullish "cup & handle" following the news on March 15th that Coca Cola (KO) has invested in the company. Under the long-term strategic partnership between Coca-Cola and Monster Beverage, Coca-Cola acquired a 16.7% stake in Monster Beverage for $2.15 billion and transfer its energy business to Monster Beverage. Higher share prices are expected for this stock.

 

52-Week Trading Range: $63.00 - $143.90

Entry Points: $138.70

Stop Loss: $131.75

Target Price: $152.60

Updates

4/27/2015 10:35:24 AM

MNST closed at $144.22 after its 30 days expired!

Position closed on 4/27/2015 at price of $144.22 with a 3.98% gain in 33 days.

Back to Portfolio