Long Position on ULTA @ $120.00 on 11/5/2014 (Momentum)

ULTA Salon, Cosmetics & Fragrance, Inc. (ULTA) operates specialty retail stores in the United States.

Its stores offer an assortment of branded and private label beauty products in cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools.

The company’s cosmetics include products for the face, eyes, cheeks, lips, and nails; haircare products comprise shampoos, conditioners, styling products, and hair accessories; salon styling tools, such as hair dryers, curling irons, and flat irons; skincare, and bath and body products consist of products for the face, hands, and body; and fragrances.

It also provides nail polish and nailcare products; men’s skincare, haircare, and fragrance products; private label products consisting of Ulta branded cosmetics, skincare, bath and body products, and haircare products; and other products, which include candles, home fragrance products, and other health and beauty products. As of August 29, 2014, the company operated 696 stores in 46 states.

It also operates full-services salons in its stores, offering haircuts, hair coloring, and permanent texture, as well as facials and waxing; and distributes its products through its Website, ulta.com. 

Shares have formed a bullish "flag" following its last quarterly report. Higher share prices are expected for this stock. Note that the firm reports its quarterly results on December 4.

52-Week Trading Range: $80.35 - $132.72

Entry Point: $120.00

Stop Loss: $114.00

Target Price: $132.00

Updates

12/5/2014 9:31:34 AM

We are taking profits on ULTA after reached our target. Closed at $133.50

Position closed on 12/5/2014 at price of $133.50 with a 11.25% gain in 30 days.

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