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Bitauto Holdings Limited (BITA) provides Internet content and marketing services for the automotive industry primarily in the Peoples Republic of China.
The company operates in four segments: bitauto.com Advertising Business, EP Platform Business, taoche.com Business, and Digital Marketing Solutions Business.
The bitauto.com Advertising Business segment provides advertising services, including new automobile pricing and promotional information, specifications, reviews, and consumer feedback to dealers and automakers on its bitauto.com Website. The EP Platform Business segment provides Web-based integrated digital marketing and customer relationship management applications to automobile dealers in China. This segments platform enables dealer subscribers to create their own online showrooms, list pricing and promotional information, provide dealer contact information, place advertisements, and manage customer relationships. It also offers third-party marketing applications that enable subscribers to launch their advertisement on third-party Websites. The taoche.com Business segment provides used automobile listing services to automobile dealers and advertising services to automakers and automobile dealers. Its taoche.com Website allows consumers to navigate and select used automobile inventory from its database. The Digital Marketing Solutions Business segment provides one-stop digital marketing solutions, such as Website creation and maintenance, online public relations, online marketing campaigns, and advertising agent services.
The company also distributes its dealer customers' automobile pricing and promotional information through its partner Websites, including portals operated by Tencent, Netease, and Qihoo 360, as well as social networking Websites and Internet video Websites. In addition, it provides customer services and training to dealer customers.
Shares have formed a bullish "cup and handle" and higher share prices are expected for this stock. The firm reports its quarterly results around November 4th.
52-Week Trading Range: $22.17 - $98.28
Entry Point: $81.00
Stop Loss: $76.95
Target Price: $89.10
We are taking profits on BITA. Closed at $90.00
