Long Position on FL @ $55.00 on 10/13/2014 (Fundamentals)

Foot Locker, Inc. (FL) operates as a retailer of athletic footwear and apparel.

The company operates in two segments, Athletic Stores and Direct-to-Customers.

The Athletic Stores segment retails athletic footwear, apparel, accessories, and equipment under various formats, including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, and SIX:02, as well as Runners Point, Sidestep, and Run2. As of February 1, 2014, it operated 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia, and New Zealand.

The Direct-to-Customers segment sell athletic footwear, apparel, equipment, team licensed products, private-label merchandise, and accessories through Internet Websites, catalogs, and mobile devices.

The company also provides franchise licenses to open and operate its Foot Locker stores in the Republic of Korea and the Middle East; and Runners Point and Stepside stores in Germany and Switzerland. It operated 73 franchised stores.

Shares have formed a bullish "cup and handle" and higher share prices are expected for this stock.

52-Week Trading Range: $32.55 - $58.40

Entry Point: $55.00

Stop Loss: $52.25

Target Price: $60.50

Updates

11/14/2014 10:22:12 AM

We are taking profits on FL at $55.82 after its 30 days expired without reaching our target.

Position closed on 11/14/2014 at price of $55.86 with a 1.56% gain in 32 days.

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