Leju Holdings Limited (LEJU) provides online-to-offline (O2O) real estate services in the People's Republic of China.
The company offers e-commerce services that comprise selling discount coupons and facilitating online property viewing, physical property visits, and pre-sale customer support for new residential properties and home furnishing sales through jiaju.com and leju.com.
It also sells advertising on sina.com and baidu.com, which are new residential properties and home furnishings Websites operated by the company, as well as acts as an advertising agent for sina.com and other non-real estate websites.
In addition, the company offers fee-based online property listing services to real estate agents; and free services to individual property sellers. Further, it operates through the SinaWEIBO microblog; and various mobile applications, such as Pocket Leju, Pocket Agent, Fang Niu Jia, and Pocket Renovation.
Shares, of this recent IPO, have formed a bullish "cup and handle" and higher share prices are expected for this stock.
52-Week Trading Range: $8.01 - $18.60
Entry Point: $16.00
Stop Loss: $15.20
Target Price: $17.60
LEJU fell below our stop loss. Closed at $15.20.