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Skechers U.S.A., Inc. (SKX) designs, develops, markets, and distributes footwear for men, women, and children, as well as performance footwear for men and women under the Skechers GO brand name.
The company operates through four segments: Domestic Wholesale Sales, International Wholesale Sales, Retail Sales, and E-commerce Sales. It offers casual footwear, including boots, shoes, and sandals for men, as well as oxfords and slip-ons, lug outsole and fashion boots, and casual sandals for women; dress casuals, seasonal sandals and boots, and relaxed fit casuals for men and women; casual fusion line for young men and women under the Skechers USA brand. The company also provides footwear for men and women comprising Skechers memory foam styles, lightweight performance-inspired athletics, classic athletic-inspired styles, and sport sandals and boots under the Skechers Sport brand name; sneakers for females under the name of Skechers Active brand; and footwear for kids, men, and young women under the BOBS from Skechers name.
In addition, it offers boots, shoes, sneakers, sandals, and skimmers for infants, toddlers, boys, and girls under the name of Skechers Kids brand. Further, the company provides mens and womens casuals, field boots, hikers, and athletic shoes under the Skechers Work brand; technical footwear under the Skechers Performance brand; and footwear designed for running, walking, trail running, gym, and golf course.
It sells its products through its e-commerce Website and own retail stores; and through department and specialty stores, athletic and independent retailers, boutiques, and catalog and Internet retailers. As of February 15, 2014, the company operated 122 concept stores, 131 factory outlet stores, and 71 warehouse outlet stores in the United States; and 44 concept stores and 26 factory outlets internationally.
Shares have formed a bullish "flag" after the firm reported strong quarterly results on April 22. The firm beat the estimates and guided higher going forward on the strength of its GoRun line of shoes. According to SportsOneSource, year to date, Skechers is the fifth-largest sneaker brand in the U.S. and fourth if you count Nike and Jordan as one. This is significantly better than its seventh-place positioning last year and represents share growth of 22%, giving the brand a 3% share of the overall market. This should push share prices higher.
52-week Trading Range: $19.99 - $41.72
Entry Point: $39.76
Stop Loss: $37.72
Target Price: $43.75
Taking profits on SKX trade. SOLD at $44
