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SouFun Holdings Limited (SFUN) operates a real estate Internet portal, and a home furnishing and improvement Website in the Peoples Republic of China.
The company offers marketing services on its Websites, primarily through advertisements, to real estate developers in the marketing phase of new property developments, as well as to real estate agencies; and suppliers of home furnishing and improvement, and other home-related products and services.
It also provides basic listing services that enable customers to post information of their products and services on Websites, and special listing services, which offer customized marketing programs involving online listings and offline themed events to real estate agents, brokers, developers, and property owners and managers; and suppliers of home furnishing and improvement and other home-related products and services.
In addition, the company, through its jiatx.com Website, provides an online transaction platform and related e-commerce services to home furnishing and improvement vendors. Further, it offers subscription-based access to the information database and research reports, and total Web solution services.
Shares are coming of their 200-day moving average support. The firm recently conducted a 5-for-1 stock split to make its NY traded ADR's at the same exchange ratio to the shares that are traded in China! The split diluted the shares causing shares to lose their high short-ratio. High short ratio typically offers a floor for high beta stocks such as SFUN (2.53). This caused the share to sell off sharply. For those who are not familiar with the term beta. If the S&P 500 moves one dollar, this stock moves $2.53. The firm reports its quarterly results on May 7.
52-Week Trading Range: $4.602 to $19.94
Entry Point: $14.50
Stop Loss: $13.78
Target Price: $15.95
SFUN has fallen below our stop loss. WE ARE NOT SELLING. WE ARE STAYING IN THE POSITON.
SFUN closed as it keeps declining
