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Flowers Foods (FLO) produces and markets bakery products in the United States.
It operates in two segments, Direct-Store-Delivery (DSD) and Warehouse Delivery. The DSD segment produces fresh bakery foods, including fresh breads, buns, rolls, tortillas, snack cakes, pastries, pies, brownies, cupcakes, sandwich rounds, sandwich rolls and hot dog rolls, and thin sliced bagels, as well as chocolate bells and muffins. This segment offers its products under the brand names of Natures Own, Whitewheat, Cobblestone Mill, Tastykake, Blue Bird, ButterKrust, Dandee, Mary Jane, Mary Jane and Friends, Evangeline Maid, Captain John Derst, Country Hearth, Natural Grain, Flowers Foods, Mi Casa, and Frestillas, as well as markets regional franchised brands, such as Sunbeam, Roman Meal, Bunny, Holsum, and Aunt Hatties. It sells its products through DSD route delivery system to retail and foodservice customers in the Southeast, Mid-Atlantic, and Southwest, as well as in select markets in the Northeast, California, and Nevada.
The Warehouse Delivery segment produces frozen breads, snack cakes, tortillas, and rolls to national retail, foodservice, vending, and co-pack customers. This segment markets its products under the brand names of Mrs. Freshleys, European Bakers, Broad Street Bakery, Leos Foods, and Juarez.
Shares have formed a bullish "cup & handle" formation and higher prices are expected for this stock.
We are now hearing rumors of good news for this company. One of the rumors states that this stock will be named by the leading stock advisory service as one of its "top picks." This service is widely followed by mutual funds and institutional money managers. These investors have portfolios that mimic recommendations of this service. Their naming of the stock should lead to additional demand for the shares.
52-Week Trading Range: $18.46 - $29.55
Entry Point: $28.40
Stop Loss: $26.80
Target Price: $31.25
We are closing FLO at $31.28 after it exceeded our target price of $31.25.
