Long Position on SODA @ $50.00 on 2/8/2013 (Momentum)

Trading Channel on SODASodaStream International Ltd. (SODA) engages in the development, manufacture, and marketing of home beverage carbonation systems that enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water.

It offers a range of soda makers; exchangeable food-grade carbon-dioxide (CO2) cylinders and refills; reusable plastic (BPA-free) or glass carbonation bottles; and approximately 150 flavors comprising regular or diet, such as cola, lemon-lime, orange, a range of all-naturals, fruits, green teas, energy, mixers, Stevia-sweetened, and others.

It sells its products through approximately 60,000 retail stores in 45 countries in the Americas, Europe, Middle East, Africa, and Asia-Pacific. In addition, it distributes Brita water filtration systems and other consumer products in Israel. The company sells its products under the SodaStream brand directly and through local distributors to retailers, as well as over the Internet.

Shares are heading higher in an "upward trading channel" and are presently at the lower boundary of the said channel. Note that shares sold off after US Dept. of Transportation announced that shipping of SODA CO2 cylinders may require special handeling.

 

52-Week Trading Channel:  $28.28 - $53.99

Last Trade:  $50.00

Stop Loss:  $47.50

Target Price: $55.00

Updates

2/22/2013 2:10:24 PM

We lost SODA to the downside after it fell below our stop loss. The position was closed at $47.50.

Position closed on 2/22/2013 at price of $47.50 with a -5.00% loss in 14 days.

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