Long Position on URI @ $50.50 on 1/28/2013 (Momentum)

Bullish Flag on URI

United Rentals (URI) operates as an equipment rental company.

It offers approximately 3,300 classes of equipment for rent to customers comprising construction and industrial companies, manufacturers, utilities, municipalities, homeowners, and government entities. The company’s fleet of rental equipment includes general construction and industrial equipment, such as backhoes, skid-steer loaders, forklifts, earthmoving equipment, and material handling equipment; aerial work platforms consisting of boom lifts and scissor lifts; and general tools and light equipment, including pressure washers, water pumps, and power tools.

Its fleet also comprises trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers, and line testing equipment for underground work; and power and heating, ventilating, and air conditioning equipment, which consists of portable diesel generators, electrical distribution equipment, and temperature control equipment, including heating and cooling equipment.

In addition, the company sells new and used equipment, as well as related contractor supplies, parts, and service; and offers repair, maintenance, and rental protection services. As of January 1, 2013, the company operated 836 rental locations in the United States and Canada.

Shares have formed a bullish "flag" after the firm reported better than expected earnings. Higher prices are expected for the stock.

52-Week Trading Range:  $26.88 - $51.50

Entry Point:  $50.50

Stop Loss:  $48.31

Target Price:  $55.94

Updates

2/14/2013 11:39:35 AM

We are closing the URI position at $56. This is still a solid position. If you elect to stay in the position, please adjust your stop loss upward to protect your gains. The stock could see $60 in the near future.

Position closed on 2/14/2013 at price of $56.00 with a 10.89% gain in 17 days.

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