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Vitamin Shoppe (VSI) operates as a specialty retailer and direct marketer of nutritional products in the United States.
It offers vitamins, minerals, herbs, and homeopathic remedies; specialty supplements, such as fish oil, probiotics, glucosamine, and Co Q10; and sports nutrition and weight management products, as well as natural bath and beauty, pet supplements, and options for a home.
The company sells its products under its Vitamin Shoppe, BodyTech, True Athlete, and Optimal Pet brands, which include products such as Ultimate Man, Ultimate Women, Whey Tech Pro 24 and Natural Whey Protein, as well as national brands, such as Optimum Nutrition, USP Labs, Garden of Life, Cytosport, Natures Way, Solaray, and Solgar. Vitamin Shoppe sells its products through its retail stores, mail order catalogs, and Internet, primarily at vitaminshoppe.com.
As of November 6, 2012, it operated 560 company-owned retail stores. Shares have found support at the lower boundary of an upward trading channel and higher prices are expected for the stock.
52-Week Trading Range: $39.43 - $61.89
Entry Point: $58.30
Stop Loss: $55.38
Target Price: $64.15
