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Lumber Liquidators (LL) operates as a multi-channel specialty retailer of hardwood flooring, and hardwood flooring enhancements and accessories in the United States. The company offers an assortment of wood flooring products comprising prefinished domestic and exotic hardwoods, engineered hardwoods, unfinished hardwoods, bamboos, cork products, and laminates, as well as resilient flooring products. It also provides an assortment of flooring enhancements and installation accessories, including moldings, noise-reducing under lays, and adhesives. The company offers its products primarily under its private label brands, including the Bellawood and Lumber Liquidators. It primarily serves homeowners through integrated sales channels, such as stores, a call center, and a catalog, as well as through its Website, lumberliquidators.com. As of June 30, 2012, the company operated 277 stores in 46 states of the United States and 7 stores in Canada. Shares have formed a bullish "flag" and are expected to move higher out of this formation. The stock has a 52-week trading range of $13.43 - $44.73. Shares last traded at $42.20. Should you decide to take a position, wait for the morning volatility to wear off and use a stop-loss of $40.09 (five percentage points below your purchase price.) Be sure to use a limit order and not a market order. Keep in mind that our price target is 10% higher than your purchase price.
