Long Position on MNST @ $69.95 on 1/13/2014 (Momentum)

Monster Beverage Corporation (MNST) markets, sells, and distributes alternative beverage category beverages in the United States and internationally.

The company’s Direct Store Delivery segment offers carbonated energy drinks, non-carbonated dairy based coffee plus energy drinks, carbonated energy drinks containing nitrous oxide, non-carbonated energy drinks with electrolytes, energy supplements, and ready-to-drink iced teas. This segment sells its products through a distributor network.

Its Warehouse segment provides sodas, juice cocktails, energy drinks, fruit juice products and smoothies, aseptic juices, organic juices, fruit and coconut water juices, ready-to-drink lemonades, ready-to-drink lemonade plus tea drinks, powder drink mixes, vitamin enhanced flavored water, ready-to-drink aguas frescas, prebiotic and probiotic digestive wellness ready-to-drink beverages and powder drink mixes, and coconut waters. This segment markets its products primarily directly to retailers.

The company distributes its products principally under the Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, X-Presso Monster, Worx Energy, Peace Tea, Hansen’s, Hansen’s Natural Soda, Junior Juice, Blue Sky, Hubert’s, and Vidration brands. It serves full service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, drug chains, mass merchandisers, convenience chains, health food distributors, food service customers, and the military. 

Shares have formed a bullish "cup & handle" and higher share prices are expected for this stock.

52-Week Trading Range: $45.38 - $70.41

Entry Point: $69.95

Stop Loss:  $66.45

Target Price: $76.95

Updates

2/14/2014 9:44:05 AM

MNST closed at $71.40 after it failed to reach our target price in 30 days or less.

Position closed on 2/14/2014 at price of $71.40 with a 2.07% gain in 32 days.

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