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Lumber Liquidators Holdings (LL) operates as a specialty retailer of hardwood flooring, and hardwood flooring enhancements and accessories.
The company provides various wood flooring products, including prefinished domestic and exotic hardwoods, engineered hardwoods, unfinished hardwoods, bamboo, cork, and laminates, as well as resilient flooring products. It also offers flooring enhancements and installation accessories comprising moldings, and noise-reducing underlays and tools.
The company markets its products to homeowners or to contractors under the brand name of Bellawood through its integrated sales channels, such as stores, a call center, and a catalog, as well as through its Website, lumberliquidators.com.
As of July 24, 2013, it operated 300 retail locations in North America. Shares have formed a bullish "cup & handle" and higher share prices are expected for this stock.
52-Week Trading Range: $48.60 - $118.04
Entry Point: $115.00
Stop Loss: $109.25
Target Price: $126.50
LL fell below our stop loss. The move lower in shares of Lumber Liquidators is being attributed to Whitney Tilson of T2 Partners saying he is short the stock at the Robin Hood conference.
