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Vitamin Shoppe (VSI) operates as a specialty retailer and direct marketer of nutritional products in the United States. It offers vitamins, minerals, herbs, and homeopathic remedies; specialty supplements, such as fish oil, probiotics, glucosamine, and Co Q10; and sports nutrition and weight management products, as well as natural bath and beauty, pet supplements, and options for a home. The company sells its products under its Vitamin Shoppe, BodyTech, True Athlete, and Optimal Pet brands, which include products such as Ultimate Man, Ultimate Women, Whey Tech Pro 24 and Natural Whey Protein, as well as national brands, such as Optimum Nutrition, USP Labs, Garden of Life, Cytosport, Nature's Way, Solaray, and Solgar. Vitamin Shoppe sells its products through its retail stores, mail order catalogs, and Internet, primarily at vitaminshoppe.com. As of January 28, 2012, it operated 533 stores in 40 states, the District of Columbia, and Puerto Rico. Shares are heading higher in a bullish "flag" and are expected to move higher in this formation. The stock has a 52-week trading range of $34.49 - $57.52. Shares last traded at $55.94. Should you decide to take a position, wait for the morning volatility to wear off and use a stop-loss of $53.11 (five percentage points below your purchase price.) Be sure to use a limit order and not a market order. Keep in mind that our price target is 10% higher than your purchase price.
