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This stock was last featured in June 2013.
OpenTable (OPEN) provides restaurant reservation solutions primarily in the United States, Canada, Germany, Japan, Mexico, and the United Kingdom.
It offers solutions that form an online network connecting reservation-taking restaurants and people who dine at those restaurants. The company provides electronic reservation book (ERB) that combines proprietary software and computer hardware to deliver a solution, which computerizes restaurant host-stand operations. Its ERB streamlines and enhances various functions and processes for restaurants, including reservation management, table management, guest recognition, and email marketing.
In addition, the company offers on-site installation, training, and support services; data protection and hardware replacement services; software upgrades and updates; and Connect, a Web-based service that enables restaurants to accept online reservations from the OpenTable network, as well as through its mobile applications and restaurants' Websites.
Further, it designs, builds, and operates Websites and mobile applications, which enable diners to find, choose, and book tables at restaurants on the OpenTable network; and provides mobile versions of the OpenTable Websites for use on mobile devices, as well as free mobile applications. Additionally, the company offers POP program that facilitates restaurants to provide diners bonus dining reward points for reservations at select times; and online gift card solutions for restaurants. It also designs, builds, and operates the OpenTable Restaurant Center, which serves as an information and services portal for its restaurant customers; and operates toptable.com, a restaurant reservation site.
Shares have formed a bullish "flag" following the company's quarterly results, and announcing that facebook will use OpenTable's software to market restaurant services to its users. Higher share prices are expected for this stock.
52-Week Trading Range: $39.94 - $78.36
Entry Point: $74.24
Stop Loss: $70.53
Target Price: $81.66
OPEN fell below our stop loss. Position was closed at $70.00
