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Lumber Liquidators (LL) operates as a multi-channel specialty retailer of hardwood flooring, and hardwood flooring enhancements and accessories in the United States.
The company offers an assortment of wood flooring products comprising prefinished domestic and exotic hardwoods, engineered hardwoods, unfinished hardwoods, bamboos, cork products, and laminates, as well as resilient flooring products.
It also provides an assortment of flooring enhancements and installation accessories, including moldings, noise-reducing under lays, and adhesives.
The company offers its products primarily under its private label brands, including the Bellawood and Lumber Liquidators. It primarily serves homeowners through integrated sales channels, such as stores, a call center, and a catalog, as well as through its Website, lumberliquidators.com. As of June 30, 2012, the company operated 277 stores in 46 states of the United States and 7 stores in Canada. Shares have formed a bullish "cup and handle" and higher prices are expected for this stock.
We are now hearing rumors of good news for this stock that should provide the added catalyst for the stock.
One of the rumors states that this stock will be named by the leading stock advisory service as one of its "top picks." This service is widely followed by mutual funds and institutional money managers. These investors have portfolios that mimic recommendations of this service. Their naming of the stock should lead to additional demand for the shares.
52-Week Trading Range: $13.82 - $54.00
Last Trade: $50.24
Stop Loss: $47.72
Target Prices: $55.26
The stock is sharply higher following the strong earnings. We have closed the position with 14.9% gain. Ploughed the proceeds into LAD
