Put Options on DLX on 10/29/2018

broken support on $DLXDeluxe Corporation (DLX) provides checks, forms, marketing solutions, accessories, and other products and services for small businesses and financial institutions.

It operates through three segments: Small Business Services, Financial Services, and Direct Checks.

The company provides checks; printed forms, such as deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices, and personnel forms, as well as computer forms and check registers; and accessories and other products comprising envelopes, office supplies, ink stamps, and labels, as well as checkbook covers. It also offers Web services, which include logo and Web design; hosting, domain name, and web design services; search engine optimization; marketing programs, including email, mobile, and social media, and other self-service marketing solutions; and fraud protection and security, online and offline payroll services, and electronic checks.

In addition, the company provides financial technology solutions larger financial institutions, which comprise data-driven marketing solutions, including outsourced marketing campaign targeting and execution; treasury management solutions comprising accounts receivable processing and remote deposit capture; and digital enablement solutions consisting of loyalty and rewards programs.

It operates in the North America, Australia, South America, and Europe. 

Shares have fallen below a support level and are expected to move lower.

 

Last Trade: $44.50

Trading Range: $43.72 - $78.87

Trade

  • Buy 1 November $45.00 Put at $1.50
  • For a net debit of $1.50

Profit/Loss Analysis

  • Breakeven at $43.50
  • Maximum profit is unbounded
  • Maximum loss is ($150.00) at strike of $45.00

Closing Summary

  • Sold 1 November $45.00 Put at $0.00

Position closed on 11/16/2018 at price of $0.00 with a -100.00% loss in 18 days.

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