Put Options on KR on 10/9/2017

The Kroger Co. (KR) operates as a retailer in the United States.

It also manufactures and processes food for sale in its supermarkets.

The company operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; multi-department stores provide general merchandise items, such as apparel, home fashion and furnishings, outdoor living, electronics, automotive products, toys, and fine jewelry; and price impact warehouse stores offer grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items.

The company's marketplace stores comprise full-service grocery, pharmacy, health and beauty departments, and perishable goods, as well as general merchandise, including apparel, home goods, and toys. It operates under the banner brands, such as Kroger, Ralphs, Fred Meyer, King Soopers, etc., as well as Simple Truth and Simple Truth Organic brands. As of January 28, 2017, the company operated 2,796 retail food stores, including 1,445 fuel centers; 784 convenience stores; and 319 fine jewelry stores and an online retail store, as well as franchised 69 convenience stores. 

Shares have run into an overhead resistance and lower prices are expected for this stock. Furthermore, October $21 Put options have been in demand lately. Lower share prices are expected for this stock.

We will be trading October 20th Put Options

52-Weeks Trading Range: $19.69 - $36.44

Last Trade: $20.63

Trade Buy 1 October $21.00 Put at $0.90 For a net debit of $0.90 Profit/Loss Analysis Breakeven at $20.10 Maximum profit is unbounded Maximum loss is ($90.00) at strike of $21.00 Closing Summary Sold 1 October $21.00 Put at $0.00

Position closed on 10/20/2017 at price of $0.00 with a -100.00% loss in 11 days.

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