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Put Options on URBN on 3/21/2017

Broken Support on URBNUrban Outfitters, Inc. (URBN) engages in the retail and wholesale of general consumer products.

It operates through two segments, Retail and Wholesale.

The company retails women's and men's fashion apparel, intimates, footwear, beauty and accessories, home goods, activewear and gear, and electronics, as well as a mix of apartment wares and gifts for young adults aged 18 to 28 under the Urban Outfitters brand; and assortment, including women’s casual apparel and accessories, intimates, shoes, beauty, home furnishings, and various gifts and decorative items for women aged 28 to 45 under the Anthropologie brand. It also offers a collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, lingerie, and decorations under the Bhldn brand; and lifestyle home and garden products, antiques, live plants, flowers, wellness products, and accessories under the Terrain brand, as well as operates Terrain garden centers that offer full service restaurant and coffee bar services.

In addition, the company operates Free People retail stores that provide merchandise mix of casual women’s apparel, intimates, shoes, accessories, activewear, home products, and gifts for women aged 25 to 30. It serves its customers directly through retail stores, Websites, mobile applications, catalogs, and customer contact centers.

As of March 7, 2016, the company operated 240 Urban Outfitters stores; and 218 Anthropologie Group stores comprising Anthropologie, Bhldn, and Terrain brands in the United States, Canada, and Europe, as well as 114 Free People stores in the United States and Canada. It also engages in the wholesale business under the Free People brand that designs, develops, and markets young women’s contemporary casual apparel and shoes to approximately 1,800 specialty stores and select department stores worldwide. 

Shares have fallen through a major support level followig the company's latest quarterly report. Lower share prices are expected for this stock.

 We will trade April 23rd $23 Put options

52-Weeks Trading Range: $22.87 - $40.80

Last Trade: $23.20

Trade

  • Buy 1 April $23.50 Put at $1.00
  • For a net debit of $1.00

Profit/Loss Analysis

  • Maximum profit is unbounded
  • Maximum loss is ($100.00) at strike of $24.00

Closing Summary

  • Sold 1 April $23.50 Put at $0.35

Position closed on 4/21/2017 at price of $0.35 with a -65.00% loss in 31 days.

Updates

4/21/2017 2:35:48 PM

URBN Put option closed at $0.35

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