Put Options on LB on 1/17/2017

L Brands, Inc. (LB) operates as a specialty retailer of women’s intimate and other apparel, beauty and personal care products, and accessories.

The company operates in three segments: Victoria’s Secret, Bath & Body Works, and Victoria's Secret and Bath & Body Works International.

Its products include loungewear, bras, panties, swimwear, athletic attire, fragrances, shower gels and lotions, aromatherapy, soaps and sanitizers, home fragrances, handbags, jewelry, and personal care accessories.

The company offers its products under the Victoria’s Secret, Pink, Bath & Body Works, La Senza, Henri Bendel, C.O. Bigelow, White Barn Candle Company, and other brand names. L Brands, Inc. sells its merchandise through company-owned specialty retail stores in the United States, Canada, and the United Kingdom, which are primarily mall-based; through its Websites; and through franchises, licenses, and wholesale partners.

As of January 31, 2016, the company operated 2,721 retail stores in the United States; 270 retail stores in Canada; and 14 retail stores in the United Kingdom. It also operated 221 La Senza stores in 29 countries; 125 Bath & Body Works stores in 30 countries; 19 Victoria's Secret stores in 7 Middle Eastern countries; and 373 Victoria’s Secret Beauty and Accessories stores, and various small-format locations in approximately 75 countries.

Shares have formed a bearish "flag" due to anemic holiday sales for the firm. Lower share prices are expected for this stock. 

52-Weeks Trading Range: $60.00 - $97.35

Last Trade: $60.69

Trade Buy 1 February $60.00 Put at $1.80 For a net debit of $1.80 Profit/Loss Analysis Breakeven at $58.20 Maximum profit is unbounded Maximum loss is ($180.00) at strike of $60.00 Closing Summary Sold 1 February $60.00 Put at $2.50

Position closed on 2/2/2017 at price of $2.50 with a 38.89% gain in 16 days.

Updates

2/2/2017 10:33:21 AM

LB Feb $60 Put options closed at $2.50

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