Call Options on FIT on 9/20/2016

Fitbit, Inc. (FIT) is a provider of health and fitness devices.

The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts.

It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information.

It also offers a wireless fidelity connected scale that records weight, body fat and body mass index.

Shares have move above the $16 level following several positive developments for the stock including positive analysts comments and rave review of its latest products and their superiority over Apple watch. This level had acted as a resistance in the past and now it has become a support (see the chart)/ We expect the adancement to continue.

We will be trading September 30th Options.

52-Weeks Trading Range: $11.65 - $42.04

Last Trade: $16.31

Trade Buy 1 September $15.50 Call at $1.10 For a net debit of $1.10 Profit/Loss Analysis Breakeven at $16.60 Maximum profit is unbounded Maximum loss is ($110.00) at strike of $15.00 Closing Summary Sold 1 September $15.50 Call at $1.60

Position closed on 9/28/2016 at price of $1.60 with a 45.45% gain in 8 days.

Updates

9/28/2016 10:47:16 AM

Taking profits on FIT $15.50 Call Options. Closed at $1.60.

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