Put Options on SO on 9/5/2013

The Southern Company (SO) operates as a public electric utility company.

The company is involved in the generation, transmission, and distribution of electricity through coal, nuclear, oil and gas, and hydro resources in the states of Alabama, Georgia, Florida, and Mississippi. It constructs, acquires, owns, and manages generation assets. As of December 31, 2012, the company owned and/or operated 33 hydroelectric generating stations, 32 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 4 solar facilities, 1 landfill gas facility, and 1 biomass facility.

The company also provides digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data; and wholesale fiber optic solutions to telecommunication providers in the Southeast under the Southern Telecom brand name.

Shares have fallen throug a major support level. Lower share prices are expected for this stock.

52-Week Trading Range: $40.65 - $48.74

Last Trade: $40.67

Here is the trade:

Buy One October $41 Put option for less than $0.85

Pay off is shown below

Trade Buy 1 October $41.00 Put at $0.85 For a net debit of $0.85 Profit/Loss Analysis Breakeven at $40.15 Maximum profit is unbounded Maximum loss is ($85.00) at strike of $41.00 Closing Summary Sold 1 October $41.00 Put at $0.00

Position closed on 10/18/2013 at price of $0.00 with a -100.00% loss in 43 days.

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